Google Pay Per Click Set Up & Management

Google Pay Per Click (PPC) Campaign Setup & Management

At Archi FX, we offer comprehensive Google Pay Per Click (PPC) campaign setup and management services designed to enhance your online advertising efforts. Our goal is to optimize your PPC campaigns for better performance, higher optimization scores, and effective ad delivery. Here’s an overview of our PPC services:

Step 1: Initial Consultation and Goal Setting

We begin by understanding your business goals, target audience, and advertising objectives. This helps us create a tailored PPC strategy that aligns with your specific needs. During this phase, we will:

• Discuss your marketing goals and budget
• Identify your target audience and key demographics
• Define key performance indicators (KPIs) to measure success

Step 2: Keyword Research and Selection

Effective keyword research is crucial for a successful PPC campaign. We conduct thorough keyword research to identify high-performing keywords that match user intent and drive targeted traffic. Our process includes:

• Analyzing search volume and competition
• Selecting relevant keywords and phrases
• Grouping keywords into ad groups for better targeting

Step 3: Ad Creation and Optimization

We create compelling and effective ads that attract clicks and conversions. Our team focuses on crafting ads that are relevant to your audience and aligned with your business goals. This involves:

• Writing attention-grabbing ad copy
• Incorporating strong calls-to-action (CTAs)
• Utilizing dynamic location targeting to reach the right audience
• Implementing ad extensions to enhance visibility

Step 4: Campaign Setup

Once the ads are ready, we set up your PPC campaign in Google Ads, ensuring all settings are optimized for maximum performance. This includes:

• Configuring campaign settings (budget, bidding strategy, etc.)
• Setting up ad groups and targeting options
• Integrating tracking and conversion measurement tools

Step 5: Ongoing Management and Optimization

We continuously monitor and optimize your PPC campaigns to improve performance and achieve your advertising goals. Our ongoing management services include:

• Regular performance analysis and reporting
• Adjusting bids and budgets based on performance data
• Testing and refining ad copy and targeting strategies
• Identifying and implementing opportunities for improvement

Client Responsibilities

While we handle the technical and strategic aspects of your PPC campaigns, it’s important to note the following client responsibilities:

• Clients are responsible for all payments and payment profiles to Google
• We do not guarantee lead generation; our role is to optimize your campaign for better performance and higher optimization scores

Why Choose Archi FX for Your PPC Campaigns?

• Expertise: Our team has extensive experience in managing and optimizing PPC campaigns across various industries.
• Customized Strategies: We tailor our PPC strategies to meet your specific business goals and target audience.
• Data-Driven Approach: We use data and analytics to make informed decisions and continuously improve your campaign’s performance.
• Transparent Communication: We provide regular updates and detailed reports to keep you informed about your campaign’s progress.
• Client-Centric Focus: We prioritize your needs and work closely with you to achieve your advertising objectives.